In this wiring, a switch and receptacle are in the same box and the switch controls the power to the outlet. The hot wire connects to the bottom terminal on the switch and the top output goes to the receptacle hot terminal. The neutral wire from the source connects directly to the receptacle neutral.
The white wire is wrapped with black tape to identify it as hot. The black wire connects the fan to the speed controller. The red wire connects the light to the dimmer.
Here GFCI’s are wired to a double-pole circuit breaker with the source split to provide 120 volts to two sets of receptacles. The neutral from the source is shared by both sets. Single-location protection is provided by each receptacle.
Splice both the fan and the light hot wires together with the common wire from the SW2. The traveler wires are spliced together in the ceiling fixture box. To control the fan and light separately, a builtin switch such as a pull chain or remote control is required on the fan/light.