The white wire is wrapped with black tape to identify it as hot. The black wire connects the fan to the speed controller. The red wire connects the light to the dimmer.
This page contains several diagrams for 2 or more receptacle outlets in one circuit. Wiring for multiple ground fault circuit interrupters (gfci) and standard duplex receptacles are included with protected and non-protected arrangements.
In this diagram wall outlets are wired in a row using the terminal screws to pass voltage from one receptacle to the next. In this diagram, multiple receptacles are connected together using the device, instead of a pigtail splice as shown in the next diagram. Using this method, any break or malfunction at one outlet will likely cause all outlets that follow to fail as well.
Splice both the fan and the light hot wires together with the common wire from the SW2. The traveler wires are spliced together in the ceiling fixture box. To control the fan and light separately, a builtin switch such as a pull chain or remote control is required on the fan/light.