The hot wire to the fan in a fan/light kit will usually be black and the light wire will be blue. The white wire is usually the neutral which is always connected directly to the source neutral, either at the source or through a splice in the switch box. The white wire may also be used to carry current when necessary.
Splice both the fan and the light hot wires together with the common wire from the SW2. The traveler wires are spliced together in the ceiling fixture box. To control the fan and light separately, a builtin switch such as a pull chain or remote control is required on the fan/light.
This diagram shows the wiring for multiple receptacles in an arrangement that connects each individually to the source. All wires are spliced to a pigtail which is connected to each device. This wiring allows for voltage at each device independent of the other outlets in the circuit.
In this diagram multiple ground fault circuit interrupter receptacles are wired together using pigtails. Two-conductor cable is run between gfci’s, and the hot, neutral and ground wires from the source are spliced to the line terminals at each device. The load terminals are not used and each device provides its own, single-location protection.