The hot wire to the fan in a fan/light kit will usually be black and the light wire will be blue. The white wire is usually the neutral which is always connected directly to the source neutral, either at the source or through a splice in the switch box. The white wire may also be used to carry current when necessary.
Here two receptacles in one box are wired using the device terminals. With this arrangement, if receptacle #1 fails, receptacle #2 may also fail if failure is due to physical damage. However, if the copper tab conductors between the terminals remain intact, even if #1 stops functioning, receptacle #2 will probably still work.
This diagram is similar to the one above, but with the electrical source originating at the fixture. Three-wire cable runs from there to the controllers. The neutral wire from the source is spliced directly to the white wire on the fan/light. The hot source wire is spliced to the white on the 3-wire cable and then spliced to the input wires on both controllers at the other end.
This page contains several diagrams for 2 or more receptacle outlets in one circuit. Wiring for multiple ground fault circuit interrupters (gfci) and standard duplex receptacles are included with protected and non-protected arrangements.