Splice both the fan and the light hot wires together with the common wire from the SW2. The traveler wires are spliced together in the ceiling fixture box. To control the fan and light separately, a builtin switch such as a pull chain or remote control is required on the fan/light.
Here 3-wire cable is run from a double-pole circuit breaker and split to supply 120 volts to two sets of receptacles. The neutral wire from the circuit is shared by both. This wiring is commonly used in a 20amp kitchen circuit where two appliance feeds are needed, such as for a refrigerator and a microwave in the same location.
This wiring diagram illustrates the connections for dual controls, a speed controller for the fan and a dimmer for the lights. The source is at the controllers and the input of each is spliced to the black source wire with a pigtail. From the controllers, 3-wire cable runs to the ceiling outlet box.
Run the cable through the clamp and tighten it down. Splice the cable wires to the fan wires using a pigtail splice and a wire nut. Connect the ground to the grounding terminal in the connection box and the ground wire from the fan, if there is one.